Women Shoppers Blitzed by NFL

Image By NFL.com/women

The NFL is all about the ladies this year, from selling team-branded gear at top women’s stores, to rooting out sexism within the league toward women sports reporters. And I have to say, these new efforts are totally a win.

Known as the ultimate boys’ club, the NFL is now reaching out to women and improving their image to include more equality. And, it makes sense, both men and women enjoy football and it’s smart to avoid alienating nearly half of your audience with sexist spats in the locker room, one-sided marketing and ill-fitting apparel.

Image By NFL.com/women

Did you know that 44% of NFL fans are women? Yep, that’s why the league is launching a $10 million marketing effort with television commercials and a new website at http://www.nfl.com/women. Though the campaign officially begins today, I was surprised to see Jets branded panties, tanks, flip-flops and other items at the Victoria’s Secret PINK store in SoHo this weekend.

When I came across this article about the new campaign, I realized this was a huge step for the professional football organization, yet it also seems like a no-brainer. I mean, football fandom is intense and people who love a team really want to show it.  Most women I know follow a team and support it by wearing shirts, sweatshirts and whatever else works for them.

I’m just glad they are finally making clothes for women that fit our shape, have cool designs and are generally more attractive without being uncomfortable, unrealistic, or overtly “sexy.”

Supposedly the league has thousands of new designs for all the pro teams and will be selling the products at over 3,000 stores.

Image By NFL.com/women

In an effort to gain some yardage in women’s interest, the NFL put together a Look Book with wives of football players modeling the clothes on the new website mentioned above. Plus, there are bios of each woman and webisodes in the “Beyond the Sidelines” section.

Now, I get selling a wide variety of products from apparel, to yoga mats and lotion, because everyone expresses their athletic zeal in different ways, but I’m going to be honest, I’m calling a flag on the phrase, “Who says football isn’t pretty?” What does that have to do with clothes that fit properly? In fact, a few of the phrases in the Look Book are a bit annoying, including one of the names for the tees, “Oil Can Flirt Tee.” Other than that, the whole thing seems pretty great.

Jezebel disagrees in some respects, asking the question: “What Does Football Have to Do with Lotion?” They think it’s stereotyping women’s behavior in the types of products they are branding, which is partly true, but I’d totally buy the lotion for a guy who’s a fan.

And, I get it, it’s fun to put festive lotions, soaps or towels in your bathroom on game nights or if you’re hosting a Super Bowl party — no matter the gender of your guests. I mean, it’s for decoration, it’s not a must-have like a T-shirt, but someone will totally buy it.

The National Football League has finally opened their eyes to the fact that women like football too, though it was motivated by money and not feminism, I’ll take this as a score for equality.

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Boot Season is Back

Frye, Sketchers and Guess Boots on VictoriasSecret.com

Labor Day has come and gone and Fall Fashion Week is upon us — all dressed up with tons of places to go for Fashion’s Night Out, the ultimate set of chic celebrations fashionistas adore. As I got ready this morning, excited by the thought of visiting shindigs across the city, I noticed that fall temperatures are here. So, I pulled out my boots.

That’s right, boot season is back and better than ever.

This year, anything goes — ankle, slouchy, studded, flat, stiletto or platform — the gang’s all here. To some, it may seem overwhelming with the possibilities. The fall fashion magazines and blogs are flooded with an amazing array of boots that we’ve added to the boot style file: from bold biker and bohemian, to the outrageous-over-the knee trend. How does a girl choose?

If you’re short, like me, you’ll probably skip the sky-high over-the-knee trend because that may be a little too Puss in Boots (a la Shrek) for the petite, but everything else is a go. And, if you haven’t guessed, fall is my favorite and it has a lot to do with the put-together looks that go along with such pronounced and polished footwear.

It has taken me a few years to build my boot collection and though it is small, I’ve thought a lot about them, read magazines and seen the eclectic styles walking down Fifth Avenue. So, now, here’s what I’ve gathered on keeping your autumn footwear staple up to date.

Chinese Laundry, Image by Amazon.com

First, buy a couple classic styles in two neutral colors, that way, every season, you have your go-to shoes that match everything in your wardrobe. If you want to buy something plain without many details, those boots will be timeless, but a buckle, stud, or two, won’t render them out by next year.

I also recommend picking up pairs that have different fabrics. If you buy all

suede shoes, you’re totally out of luck when rainy season hits, so vary the color and fabrics, for sure.  And, seriously, don’t buy fake leather to save $20-40. It may look o.k., but trust me — from my experience, they only last one season. Good leather can last a long time and can save you from having to buy another pair.

As for the style of the boot, go with what catches your eye. An interesting shoe can totally change the look of an outfit, go for something chic, especially if you already have two classic staples. I recommend trying an ankle boot, they are perfect for the autumn because they go well with pants, dresses, skirts and tights. Plus, they are a nice transition from your sandals and wedges. Ankle boots are more durable than pumps.

Image By Mod Cloth

There are two ankle boots I’m obsessed with right now. The first is a pair of suede boots from Chinese Laundry. They are very modern and also fit the classic code. However, for those of you on a budget, like me, who may also ruin suede from time to time by stepping in a puddle, these micro fiber boots are adorable. I found them on the Mod Cloth blog and they are very now — beige with studs (and you can’t beat the easy care of micro fiber).

Another good pick for boots are lace up styles. Whether they are flat, platform or stiletto, they all look fab with anything in your wardrobe. I’m wishing I’d held on to a pair of brown lace up boots from high school I’d totally wear them now. See, that’s another tip, don’t give away stuff unless it cannot be repaired. Lesson learned here!

Well, it goes without saying that you should make sure you select boots that fit with your wardrobe. There’s nothing worse than purchasing a beautiful pair you can’t wear because it doesn’t fit in with the style or colors of clothes in your closet.

Alright, that’s all I have on my beloved boots. Enjoy boot season because it won’t be long before you’re pulling out those sunny sandals again!

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Do Men Feel Pressure to be Fit?

Corbis Images

Last weekend I spent some much needed friend time with two women who are about my age, height and weight. We all wear around the same size clothing and have similar interests in fitness to slightly varying degrees. Yet, when it comes to diet and body image, I was stunned that we all had complaints.

“I should be eating this…”

“My new work out includes…”

“I’m on this diet…”

Image By GoodLife.com, Bola Browne

“I just want to tone my…”

Each one of us, though we are all healthy, felt like we had something to improve about our bodies. I couldn’t help but wonder why so many women who are aware of body image issues and the pressure to be pretty and thin in American culture, are unhappy with the way we look — when most of the men I know, do NOT.

You rarely hear men in their twenties and thirties discussing their need to eat right and work out, or feeling dissatisfied with their looks. And, as this article on magazine marketing points out, you don’t see diet articles geared to men nearly as much as women on the news stand.

So, I ask, what gives? Do men feel pressure to be fit and eat right? Do they obsess over their appearance? Are there things men would like to change about their bodies, but they don’t say it?

Or, is men’s fitness out of style unless you’re an athlete or gay? I know that skinny, hipster chic is popular among some men, but they aren’t talking about trying to be thin, or changing there diet. Are they?

In my opinion, it seems like there’s no pressure for men to be fit because it doesn’t affect their sex appeal. A man can be funny and smart and he’s a catch, even if he’s not conventionally good-looking, but if a woman has the same qualities, she “needs a makeover” so people will be attracted to her “personality.”

I think it’s the “Homer Simpson Effect,” he’s this lazy guy who never works out or eats veggies, but is endearing, so Marge loves him anyway. Meanwhile, Marge is always fit and fussing over her appearance. (I mean, think how long it would take to make your hair look like that!)

Homer is not the only guy who doesn’t care about his looks. In fact, most male characters on TV and in films, don’t talk about their appearance. Except in Eclipse, of course. We all remember Jacob Black‘s famous line to Edward, “I’m hotter than you.”

Image By Men's Health

Image By Men's Health

So,  now we have two men who look completely different– thin, pale and tall, versus muscular, tan and rugged — but both are “fit.” Which one do men want to emulate? Will they follow Taylor Lautner’s work out regimen, or will they look to more athletic types to model like Omar Epps?

And, since there’s been so much publicity over women careening over Team Edward and Team Jacob’s appearance, with Taylor Lautner running around without a shirt, or Robert Pattinson sparkling like diamonds on screen, do men feel the need to hit the treadmill and lay off the burgers?

What do YOU think? Are men pressured by society to be fit too? Or does the Homer Simpson effect just part of America’s obesity problem?

Clothes Make the Woman?

Image By SheKnows.com
American Apparel

Image via Wikipedia

There’s an expression, “clothes make the man,” but based on recent events, apparently, they make the woman. As you probably know, I love clothes and fashion. Creating outfits and getting that satisfaction of a well-balanced look are things I enjoy, despite the challenges of a limited budget. However, sometimes I wonder, who am I dressing for and why?

I’d like to think that the exercise is purely for my own entertainment, self expression and self-confidence, but given the pressures women face to be pretty, I’m concerned that it’s more than wanting to express myself and there’s a dress code for women. Whether she’s a young woman applying for a job at American Apparel, or an employee at Citibank, what you wear will determine your “success.”

According to New York Magazine and Gawker, American Apparel has a strict dress code that requires women (and men, though to a lesser degree) to adhere to its very specific guidelines, “some employees have accused AA of telling them to lose weight, and posting photos of their dress-code infractions on the company’s intranet for purposes of mocking.”

NY Mag researched the dress guidelines for 10 clothing retail franchises to see if American Apparel’s desire for employees with little make up, long hair and full eyebrows is out of the norm. They discovered that most companies, particularly in fashion retail have dress codes particular to their style and aesthetic, so American Apparel’s desire wasn’t too weird.

But what about the creepy voyeuristic ads and gossip about mocking women’s weight? (Maybe you should look into working at one of those other retailers if you want to work in clothing sales, just to avoid the chance of sexism in the work place.)

Meanwhile, Debrahlee Lorenzana is in the process of suing Citibank for firing her because her attractive appearance was too distracting for men in her office. “Her bosses told her that ‘as a result of the shape of her figure, such clothes were purportedly ‘too distracting’ for her male colleagues and supervisors to bear,’ she says,” in a report by the Business Insider.

When Lorenzana dressed more conservatively and went to work without makeup, that didn’t work for her boss either, “when she responded by not wearing makeup, they told her she looked ‘sickly’ and when she left her hair curly instead of straightening it, they told her she should go ahead and straighten it every day.

Image via Business Insider

‘I could have worn a paper bag, and it would not have mattered,’ she told the Village Voice. ‘If it wasn’t my shirt, it was my pants. If it wasn’t my pants, it was my shoes. They picked on me every single day.’”

This blatant sexism on the part of Citibank, that fired her for being too attractive, is a symptom of our culture’s pressure to be beautiful and men’s inability to control their sexual desire when women fulfill their role as sex objects. Women can’t win. If you aren’t pretty and do not fill the typical stereotype of what a woman (or girl, in the the case of American Apparel) looks like, then you aren’t employable or professional (evidenced by this list).

Yet, if you are too pretty and “sexy” (which is completely subjective and wholly inappropriate to define) you get fired. What does that say about men’s perception of women and women’s view of their appearances?

In my own experience working in a corporate office, I find if I wear less makeup or dress down for whatever reason, men ask me if I’m tired or if there’s something wrong with me, “Are you ok? You seem really tired?” While I think this is also another issue, I talked about in a post called “The Lookie Loos,” their comments also coincide with my appearance. Meanwhile, women rarely say anything about their looks in my office unless it’s to compliment each other.

In fact, Psychology Today conducted a study about appearance and whether men approach women who wear makeup more than women who don’t. In this same study, they found that: “Attire status had an effect on women’s attractiveness ratings but not on men’s.”

This pressure to look a certain way is exhausting, which is why, I prefer to dress how I want, versus what others expect. Except, how do I know if I’m dressing for me or simply following the gender dress code? And, what if what you think is fashionable or good-looking, doesn’t match up with what others think?

In a recent post by Jezebel, one of my favorite websites, the editors examined fashion trends men find unattractive, titled, “What to Wear When You Want to Repel Men.” MSN surveyed top trends this year like harem pants, gladiator sandals and others. The writer discovered, that men think “Harem pants look like diapers and,” to quote directly, “‘scream fashion victim, rather than sex kitten.’”

I’m sorry, but when do I ever want to look like a sex kitten in public? Eew.  I’m so sick of this pressure for women to be sexy all the time. Look where it leads! It’s a vicious cycle and in some cases, like Debrahlee Lorenzana, you could lose your job! I’m not saying don’t dress nice, or to avoid wearing clothes that men find attractive, but seriously, women do not need to be “hot” or appealing, especially at work.

Dress for YOU and wear what makes YOU feel good. There’s so much value placed on how others see us, but in the end, we all have our own opinion about what looks good, so if you live your life trying to dress to impress others, you will always fail. You can’t please everyone.

And, the degree of sexiness of your clothing and hairstyle, whether it’s in fashion or not, does not define your worth, employment value and femininity. It also does not promote equality in the work place or our society. Do you see men stressing over what they should wear to accentuate their butts and figures?

I’m going to guess the answer is no.

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Something Wicked This Way Comes

Image By Mattel

If you thought Bratz were scary, there’s a new crew of makeup clad monsters creeping in the toy market that will haunt you. Mattel is set to launch a new franchise called Monster High this fall. The company plans to release the first book in the series this September. The toys are already on sale online and the TV series, website, apparel line and feature length movie are all in the works. Each of these products are dedicated to a group of teen monsters going through high school… dressed like hookers.

That’s right. Instead of creating positive and age-appropriate characters for a multi-million dollar new campaign for young girls, these “ghouls” are covered in a frightening amount of makeup, trashy clothes and sky-high platform heels. There’s nothing like a cast of mini-skirts monsters to make a buck and alter the collected perception of sexuality among tweens. Really Mattel?

And you thought toys were becoming more gender neutral. Sorry, but Mattel not only wants young girls to buy lots of dolls, clothes and watch their shows, they want tweens to dress in creepy, sexy Halloween costumes year round! As if the trend toward sexy apparel for teens isn’t bad enough, tweens are now the target with this new cast of saucy socialites.

Check it out — each doll is complete with her own “scary” pet and “fashionable” (read slutty) outfit. Kids can collect Draculaura, Clawdeen Wolf, Frankie Stein and Lagoona Blue. Each teen is the offspring of legendary monsters like vampires, werewolves, Frankenstein and sea monsters. What sucks, is that the idea is cute given all the passion for mythical creatures among youth culture, but the way the girls are dressed is a crime — no, I’m serious, if you dressed like this you’d be mistaken for a prostitute and hauled downtown.

Since I’m the product of the 80′s cartoon and toy marketing, I know this is nothing new, creating toys around entertainment and vice versa, but at least the toys we had growing up back then were empowering to girls and not weirdly sexual. I’m talking about My Little Pony, Rainbow Bright and Care Bears. Each taught lessons about confidence, community, intelligence and being independent — not popularity, shopping and premature sexiness. Where’s the lesson in looking hot?

As a culture, we deem it necessary for young girls to be pretty, hot and always made up. These pressures affect the self-esteem young women, leading to sexting, cyberbullying, hook up culture, sexual harassment and anti-feminist behaviors that are then perpetuated by adults. We need to break children free from the marketed sexism of toys like these. Barbie may have gotten a pass because she was also a doctor, among many diverse roles — and at least Courtney and Stacy dolls had outfits that fit their age — but these little monsters are young and wearing cell phones strapped to their legs like strippers. Too far!

So, how did I find out about these nightmarish toys? A friend of mine sent me an article by Peggy Ornstein in the New York Times. It’s a must read. If you want to read a press release from Matell, visit DreadCentral.

“The Hot Boy”

“The Jaundice Brothers”

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